A good shopping centre is not just a multi-billion rupee retail property. It is actually a bundle of expectations, appealing to everyone in the value chain. The last decade has transformed shopping experience in India from a need-based activity into an entertainment hub for the entire family.

Today, shopping centres have to address an empowered active consumer base in an increasingly competitive environment. Those who were able to build a direct line of sight to the consumers for all their stake holders will continue to be successful. Others that have learnt to be strategically tactical are moving north with time.

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The September issue of Images Retail would carry the IMAGES report on best-rated malls in India (rated by India’s top retailers) based on their performance, service and marketing initiatives. It also highlights the way some malls like City Centre (Kolkata), Ambience mall (Gurgaon) and Infinity mall, Malad (Mumbai) have taken structural design to a new level and thereby enhancing the consumer experience. Others like City Centre (Siliguri), Alpha One (Ahmedabad) and Select City Walk (New Delhi) have emerged in a great way to engage the audience through a variety of events like Mango Festival, Gujarati Bazaars, and Teej Bazaars, respectively.

Symbolizing modern retail spaces, shopping malls have become the most compelling destinations for regional, national and international retailers looking to expand their footprint across the country, without compromising on the customer experience. Developers must realize their key role to build trust as they go on increasing their shopping centre portfolios.

The shopping centres in India can turn both successful and profitable, by having the right anchor tenant and product mix, right catchment through extensive market research and efficient mall management activities like, promotion and marketing, infrastructure management, ambience and traffic management to name a few. Nonetheless, it will work better if both mall developers and tenants maintain an understated mutual commitment, even if it means under-promise and over-deliver.